Writing

Thoughts on building software that respects humans, serves small businesses, and prioritizes simplicity over complexity.

June 19, 20256 min read

The Real Cost of 'Free' Software

When software is free, you're not the customer you're the product. We believe in honest pricing for honest software that works for you, not against you. Free software companies make money by selling your attention to advertisers, your data to brokers, or your dependency to investors. They optimize for engagement, not a great overall user experience. They track everything, not because they need to, but because they can. The real cost of free software isn't paid in dollars—it's paid in privacy, focus, and ultimately, your time.

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June 19, 20257 min read

The Calm Company

Hustle culture has infected the business world. What if it wasn't that way? What if there was a better way to create something that people enjoy and utilize that actually helps people daily without hammering down the non sleeping and having to sell hustle culture.

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